The Bears of Joy have returned with a brand new look, designed to comfort, hug, and uplift the spirits of everyone they touch. These bears aren't just cuddly companions they are Guardians of Emotion, each representing a key feeling that makes the holiday season so special. With their soft, squishy forms, these bears offer more than just a hug; they share emotions, understanding and connection with both their buyers and the children who receive them through the "Buy One, Donate One" campaign. 

This year's team of Bears of Joy includes four uniqure characters, each embodying a different emotional color and energy. Together, they ensure that the full spectrum of emotions is felt, shared and celebrated throughout the Christmas season. Meet Ash, a shy and gentle bear who radiates calm and finds joy in quiet moments and thoughtful conversations. Ash is the friend who listens with empathy and kindness , making others feel at ease and valued.